Consumer Behavior case analysis Essay Example | Topics and Well Written Essays - 500 words

Consumer Behavior case analysis - Essay Example Efficiency in the company will be increased when the customers are able to know about the company via the rides. That will cut on the cost that the company will use on advertising. That in one way will increase efficiency of the company’s advertising campaign and in another way increase the profitability of the company. Profitability will increase because of the reduced advertising costs. Halley should hold on to the ride as it has shown benefits to the customers and also to HOG. Customers get a great experience during the ride when they get to interact with the other customers and HOG personnel. This in turn is a good marketing strategy, because when the customer is happy the sales will improve. Alternatively, because the rides go on getting better, it would be appropriate just to keep them running rather than do away with them (Fournier 7). The Posse Rides bring customers together, help them bond and with other customers, together with their HOG staff. Judging from the riders comments, where some talk of finding new friends, as Brad, Marie, and Jim Stephens did. When executives participate in the ride, they get to know about the Halley customers, and to more understand their needs. Through the interactions they have, the executives are able to get the customers opinions and to better understand their view on the product and get to know how best to improve the next brand. The Posse Ride is also a marketing strategy as people get to know about the brand as they get to test the product. The Ride also removes a notion that being a rider is a very funny hobby, as one of the riders commented that her kids did not support her being a rider and sometimes were embarrassed, but after the ride, they have to embrace her being a rider. The Ride has a lot of benefit to the customer in the following areas, based on the research done from the Posse Ride; they get